Digital Marketing for Business
Course Overview
This short course is designed to build an understanding of what digital marketing is and how it can help transform businesses. Learn how to build and execute a digital marketing strategy which includes multiple marketing channels.
Learn the benefits of digital marketing for business and how to set and meet KPIs. Develop an understanding of customers, what are their needs and how to build customer loyalty. This course is ideal for employees with the digital sector or for small business owners looking to grow their business.
Key Information
Course Length
Learning Method(s)
Online materials
Online assessment
For Individuals
Cost and Funding Information
Study this course
Unit 5: Digital Marketing for Business
- Defining digital marketing
- Advantages and disadvantages of marketing digitally
- How has digital marketing changed over time?
- Timeline of the internet
- Bringing traditional and digital marketing together
- The importance of SEO
- Further positives of digital platforms
- Types of digital marketing
- The technology boom
- Digital marketing activities
- Getting customers
- Retaining customers
- Growing the customer base
- Setting objectives
- Identifying Key Performance Indicators
- SMART principles
- Outsourcing (plus advantages and disadvantages)
- Crowdfunding (plus advantages and disadvantages)
- Crowdsourcing (plus advantages and disadvantages)