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Social Media for Business

Course Overview

This social media business course teaches the essential knowledge needed to know which social media products and services are right for your brand and business. Learn about the range of social media platforms that are available and how to engage with audiences on each of them.

The knowledge this short course provides will help produce a social media strategy and the role it can play in growing businesses.

Key Information

Course Length

Learning Method(s)
Online materials
Online assessment

For Individuals

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Unit 1: Social Media for Business

  • The benefits of digital marketing
  • Advantages of using social media for business
  • Disadvantages of using social media for business
  • Social media channels
  • Features of social media channels
  • Hashtags
  • Choosing the right social media platform
  • Social media posting
  • Targeted audience profiling
  • Target audience demographics and examples
  • Selecting the best social media platform for your brand
  • Brand identity
  • The Hierarchy of Effects
  • Audience engagement
  • Online analytics software
  • Metrics
  • The importance of an online presence
  • Using social media for brand presence
  • Social media presence while responding to positive and negative comments
  • Customer feedback
  • Dealing with complaints
  • The importance of monitoring social media activity